No benefit from tickets in a drawer

By Amy | July 12th, 2010

Everyone’s heard the complaints about season ticket holders selling off their tickets for cash, but is it really a bad thing? Clearly we don’t think so, but it’s nice to see that the top brass agrees. From the ESPN college basketball blog article by Eamonn Brennan:

‘Bob Bowman, the CEO of MLB Advance Media, the arm of the sport that runs MLB.com, said most teams have come to the realization that the secondary market is a benefit, not a blow. “We’re in the secondary market whether we embraced it or not,” he said. “There’s no one who can go to all 81 games. The clubs don’t benefit from tickets in the drawer.”‘

That’s a good way to put it. Unused tickets may have been paid for in the price of the season pass, so it’s not a total loss for the team, but what about all the other sources of game-related income? Parking fees, concession fees, income from merchandise? A ticket that doesn’t get used costs the franchise a lot more than just the cost of the ticket, and that’s not even taking into account the demoralizing factor of seeing empty stands.

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One Response to “No benefit from tickets in a drawer”

  1. sales process improvement…

    You made some clear points there. I did a search on the subject and found most persons will go along with with your site….