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By David Jacobs | January 16th, 2018

When you want to attend a Broadway show there are many different ways that you can acquire tickets.

Not everyone is able to spend the high cost that prime seat tickets cost in order to see the show. However, if you are diligent enough to do extensive online searches for the tickets of your choice you may be able to find that you can strike a good deal.

There are also other means of purchasing tickets at reasonable prices. If you happen to live in New York City you have a very good opportunity to be able to attend what is known in the Big Apple as a ticket lottery. This is where you submit your name and hope that it gets drawn. The best way to enter is by showing up at least a couple hours before the start of the show in order to enter your name. One look around will let you know that you have a lot of competitors hoping for the same chance to win. And you need to be present in order to claim the tickets for the show.


Let’s say you are interested in buying a couple of Book of Mormon tickets online, but your interest has been piqued and you wonder if they will be doing an in-person lottery and the problem is you don’t live in New York City. Well, do not despair, if they are doing a lottery, you can decide to enter into what is known as a digital lottery. Entrants will submit their information by way of either an app or to some kiosks that sell Broadway tickets to the general public.

Winning this type of ticket is as far away as the mobile app that you have downloaded. However, some the of the ticket booths that offer this type of drawing only begin to sell the tickets within one week of the show’s initial performance. So if you want to get your tickets early because you want to make certain that you get a good seat, entering a digital or in-person lottery may not be the best option for you. Also, it is important to remember that not every show that plays in New York will be offered in a lottery drawing.

Another way you can purchase Broadway tickets is also obtained via mobile apps. There are some of them that are very prominent. They will offer discounted priced tickets as well as full-priced last minute tickets. Say you are interested in seeing a show but you are not interested in going as far as New York City, depending on where you are living. It is important to remember that some of Broadway’s shows are playing in other areas around the country. And one of those states may be just a short journey away from where you are currently living.

Many shows will perform in areas such as Philly, Boston, the Bay Area in San Francisco and in Chicago to name a few. But the advantage of seeing plays in New York is that fact that you can purchase tickets for both on Broadway and off-Broadway shows.

There are also tickets that are sold to people who decide that they want to see a performance the same day. With this being said a person who is interested in buying rush tickets for the same day performance can be successful by hunting and pecking around at the different ticket booths to see how much tickets are being sold for. Lastly, there are also consumers who buy standing room tickets (SRO) if you have the stamina to stand up that long without resting your feet. This is by far the cheapest way to see any Broadway show. However, this method may not work for someone that has back pain or other physical disabilities or limitations.

So if you are in the mood to see one of the hottest shows, take the time to do some online research, you may be able to strike a good deal.

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David Jacobs
David Jacobs is a serial entrepreneur from Chicago with deep ties in the secondary ticket industry. David currently is partners in Lockdown Bar & Grill, Fatso's Last Stand, California Studios and Coast To Coast Tickets. When not spending time with his family, David spends most of his time working on the marketing for coasttocoasttickets.com.
David Jacobs

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